Simone Legno is an Italian artist and co-founder of tokidoki, a brand celebrated for its distinctive, playful designs that merge Japanese pop culture with Legno’s personal artistic style. Launched in 2005, tokidoki gained recognition for its imaginative characters and art, combining elements of street art, graffiti, and Japanese anime with a cute yet edgy flair. Legno frequently collaborates with fashion brands, toy companies, and pop culture icons, and his bold graphic designs have earned a global fan base. His well-known characters, such as Dountellla and the Cactus Friends, exemplify his artistic fusion of Eastern and Western influences, blending whimsical fantasy with modern pop culture themes.